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Hubble Contacts Review: The One the FTC Caught Changing Prescriptions

The short version. We would not order from Hubble, and this is the only retailer we cover where the recommendation is that flat. In January 2022 the Federal Trade Commission found that Hubble had been shipping its own lenses to people who had been prescribed something else, including in cases where the doctor had explicitly refused to verify the prescription. It paid $3.5 million. Our concern is that the customer complaints since then describe a company that has not fundamentally changed.

What the FTC actually found

This matters more than any star rating, so it is worth setting out precisely. Hubble Contacts trades as Vision Path, Inc. The FTC’s January 2022 complaint made four findings:

  1. It failed to properly obtain and verify prescriptions, and made it deliberately difficult for customers to submit prescription information.
  2. It substituted its own brand for the lens actually prescribed — the FTC’s language is “altering contact lens prescriptions from the prescribed brands to Hubble lenses” — including in cases where the prescriber had explicitly denied the verification request.
  3. It told customers it had verified their prescription with their doctor when it had not.
  4. It paid for fake and undisclosed reviews, including one written by a Hubble executive with no disclosure of her role at the company.

The penalty was $1.5 million in civil penalties plus $2 million in consumer redress, the largest Contact Lens Rule settlement to that point. The money reached people: starting 1 September 2022 the FTC mailed refund cheques to 30,172 consumers, averaging $63 each, totalling more than $1.9 million.

Why the substitution finding is the serious one

Plenty of companies get fined for marketing. Point two is different in kind, and it is worth being clear about why an optometrist reacts to it the way she does.

A contact lens prescription is not just a power. It specifies a base curve, a diameter, a material and a manufacturer, because those parameters were fitted to the shape of your particular cornea and checked on your eye. A lens with the same power but a different base curve can sit too tight or too loose. Too tight restricts the tear exchange underneath the lens and starves the cornea of oxygen. Too loose moves excessively and abrades.

Substituting the brand is not a paperwork shortcut. It is dispensing a medical device that was never fitted to the patient. And the finding that this happened even after a doctor had refused verification means the safety check the FTC Contact Lens Rule is built around was not merely failed but overridden.

Across every retailer we researched, Hubble is the only one with a confirmed regulatory finding of brand substitution. We looked for equivalents at 1-800 Contacts, Lens.com, ContactsDirect, LensDirect, Discount Contacts, Warby Parker, Costco and Walmart Contacts and found none. That is not a clean bill of health for those companies, but it does make Hubble singular.

What customers say now

A settlement four years old would be old news if the pattern had stopped. The complaint record suggests otherwise.

Hubble carries an A+ from the Better Business Bureau, though it is not accredited. Set against that, its ConsumerAffairs page sits at 1.0 out of 5 across 1,311 reviews. When a letter grade and a large-volume review score diverge that violently, the review volume is usually the better guide to what ordinary customers experience.

The dominant complaint theme is the $1 trial box. Customers describe signing up for a heavily discounted first box and finding themselves enrolled in a recurring subscription at roughly $39 to $44 a shipment, with cancellation requiring a phone call rather than a click, and some reporting charges continuing months after they believed they had cancelled. One complaint describes receiving an entirely wrong prescription strength, a plus power where a minus was prescribed.

Silent enrolment off a trial offer, phone-only cancellation, charges after cancellation. That is the same family of conduct the 2022 order was meant to end. We would treat it as a live concern, not a historical one.

Separately, CBS News reported a lawsuit from a woman who alleged Hubble lenses caused her to lose an eye. We have not been able to verify the outcome or current status of that case and we are not presenting it as an established fact — it is an allegation, and it sits in a different category from the FTC’s findings, which were resolved by consent order.

The parts that are ordinary

To be fair where fairness is due. Shipping is free on all orders, usually five to seven business days by USPS, longer on a first order while verification happens. Unopened boxes can be returned within 14 days for a refund excluding shipping, though the whole shipment has to go back. FSA and HSA cards work at checkout. Hubble does not bill insurance directly — it gives you a downloadable invoice to submit yourself.

The company was founded in November 2016 by Ben Cogan and Jesse Horwitz and is a real operating business, not a shell.

Our view

The subscription complaints alone would put Hubble at the bottom of our list. The prescription substitution finding puts it in a different category altogether.

Contact lenses are a prescription medical device that sits directly on your cornea. The one thing a retailer must get right is shipping exactly what your optometrist specified, and if the doctor says no, not shipping at all. That is a low bar. It is the entire point of the FTC Contact Lens Rule. Hubble was found to have gone under it, and the complaint pattern since does not read like a company that rebuilt itself around the lesson.

There are plenty of cheap ways to buy contact lenses. This is not one we would put a patient in front of.

If you already have a Hubble subscription: check what is actually arriving against your written prescription — the brand, the base curve and the diameter, not just the power. If they do not match, stop wearing them and speak to your optometrist. Cancel by phone and keep a record of the call.

Contact Lens HQ does not sell contact lenses. Some links on this site earn us a commission, and none of them influenced anything above. Reviewed by Dr. Teresita Bollar, OD.

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